Procter & Gamble (P&G)’s top marketer Marc Pritchard recently described some of the profound ways in which the world’s biggest consumer goods company is embracing sustainability to transform its brands. As part of its Ambition 2030 plan, P&G has pledged to make all its packaging fully recyclable or reusable to use 100% renewable energy and have 0% net waste by the end of this decade. Working with the Brands for Good coalition, P&G seeks to use its $7 billion annual advertising spend to educate and inspire consumers to make sustainable lifestyles desirable.