Procter & Gamble (P&G)’s top marketer Marc Pritchard recently described some of the profound ways in which the world’s biggest consumer goods company is embracing sustainability to transform its brands. As part of its Ambition 2030 plan, P&G has pledged to make all its packaging fully recyclable or reusable to use 100% renewable energy and have 0% net waste by the end of this decade. Working with the Brands for Good coalition, P&G seeks to use its $7 billion annual advertising spend to educate and inspire consumers to make sustainable lifestyles desirable.
Project Leaders Will Make or Break Your Sustainability Goals
Sustainability transformation is on every CEO’s agenda, but many organizations lack a sense of urgency in their implementation and are struggling to meet these ambitious and complex goals. Bringing the sustainable future into our grasp will rely upon the successful execution of thousands of well-conceived projects. CEOs should empower a new kind of sustainability-focused project manager to push organizational transformation forward. Project leaders should begin by embedding sustainability elements into every project, using four key practices outlined in this article. Finally, they should use the Project Canvas, a project management tool, to ensure that sustainability remains embedded throughout each project’s life cycle. Organizations that build these capabilities today will be best positioned to rethink and remake their businesses as triple-bottom-line goals continue to be a top priority in the years ahead.