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6 Concepts for Creating What People Love Before They Know They Want It

Leading Blog

“Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. We think the odds of success are pretty good.

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Karl Weber: An interview by Bob Morris

First Friday Book Synopsis

Weber’s recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize (2008) and its sequel, Building Social Business (2010); the New [.].

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