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Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. You''ll get further by aligning any proposed advocacy or co-marketing efforts with those of the marquee customer. Marquee is good, a perfect match is better.

Brand 8
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Why Mergers Like the At&T-Time Warner Deal Should Go Through

Harvard Business Review

Recent leaked reports suggest trouble for the proposed merger of AT&T and Time Warner, an $85 billion deal first announced over a year ago. But CEO Randall Stephenson immediately denied both versions, and reiterated that the company will not let go of either CNN or the deal itself, pledging to fight the government if necessary.

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The Rise, Fall, and Rebirth of the U.S. Antitrust Movement

Harvard Business Review

After all, Randall Stephenson was one of President Trump’s “biggest defenders on public policy” and viewed the antitrust case as “a big curve ball.” Their concern is that the current state of competition law (and crony capitalism) benefits the select few at the expense of nearly everyone else.