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4 Ways to a Better Bottom Line

Lead Change Blog

Personnel in human resources, public relations, and corporate communications support those executive leaders. The GMI measures Intellectual, Psychological and Social Capital to reveal both strengths and areas for development. Are you—and your employee—ready to go global? You can learn more about the GMI here.

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Giving Away Trust

Coaching Tip

We all now have unprecedented power to see over fences and through the walls past public relations (PR) departments and right into the innermost workings of organizations, even into boardrooms and into the characters of the individuals who lead organizations. We can evaluate not just what they do, but how they do it.

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Marketing Is Dead

Harvard Business Review

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Help them build social capital. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.