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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Regular training and workshops on business models, finance, and market shifts can also significantly augment commercial acumen.

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Howard Schultz’s Broken Heart

Michael Lee Stallard

He didn’t immediately call Starbucks’ public relations people or lawyers. In the coming months Jason Pankau and I will be speaking and teaching workshops on this topic at the the NASA Johnson Space Center, the M.D. Behar immediately called Howard Schultz, Starbucks’ CEO, who was in New York City at the time.

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How Do I Start Your Own Business?

Strategy Driven

If not, you will need an actual workshop or warehouse. Use Marketing and Public Relations. Word-of-mouth (like good public relations) is the best way to attract new customers. Find an Office. You need space to run your business. Part 6 Create a Customer Base. Provide a Sample Product or Service Free of Cost.

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Are you ready to kick butt in 2013?

Women on Business

These could be speaking engagements, guest blogging opportunities, being part of a panel, leading a workshop or class, hosting a Google+ hangout or a Tweetup. Grab those stickies, and decorate your office wall with all the topics you feel equipped to expound upon, as well as different ways to position yourself as an industry expert.

Brand 261
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Where Do They Go To Get Business Advice?

Strategy Driven

Professional service firms, including lawyers, accountants, marketing, public relations, quality management. Freelance consultants, per industry niche. Banking, insurance benefits, human resources, etc. Technology consulting firms. Researchers. Educational Programs. Panels at forums. Conferences. Articles excerpted for meetings.

Advice 50
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Leadership Strategies: Are You a Davos Woman?

Women on Business

Business Leadership: Recycling Conflict Last week I was delighted to be a workshop presenter. Bold Leadership There are so many words to describe leadership and almost. Why We Need a Woman at the Top Post by Jane K. Stimmler, contributing Women On Business writer.

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The Leadership Walk

N2Growth Blog

Every day too – not just on our best days, or the days we feel good, or the days we had a good breakfast, or right after we went to a great training workshop. It is the walk that people are watching. Remember, you are always walking and others are always watching.