003: 5 Steps to Creating a Communication Plan

Engaging Leader

Members (audience/stakeholder). Discussion of Communication Analysis Phase vs. Communication Planning Phase is described excellently in chapter 6 of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. Video: How to Use a Stakeholder Analysis to Identify Audience Members. RACI Matrix: Useful for determining whether each stakeholder is Responsible, Accountable, Consulted, or Informed.

RACI 135