Three Innovation Lessons From India's Titan Watches
Harvard Business Review
OCTOBER 3, 2011
When targeting the youth markets, Titan ran different types of advertisements and created very different looking watches, under the racy brand name, Fastrack. Even the best venture capitalists are wrong 70% of the time. Growth exploded. In both cases Titan rethought key elements of its offer, and reaped the benefits. "We
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