Harvard Business Review

MARCH 8, 2011

It is not about who has the better brand or business strategy. The value of one strategy versus another ultimately depends on the eyes of the beholder. The objectives of the two sides could be very different, rendering any finer analysis of potential strategy upsides irrelevant. Both companies are managed by professionals.

Ramaswamy 14

Ramaswamy Supply Chain Brand Short-term 14

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." She said it fast and softly, almost in hope that the sounds around us would make it inaudible.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

First Friday Book Synopsis

JULY 6, 2011

Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth Inder Sidhu FT Press/Pearson Organizational transformation is not — repeat not – a zero-sum game One of the most self-defeating mindsets is suggested by the admonition, “You can’t have your cake and eat it too.&#

Review 75

Review Books Short-term Enterprise Architecture 75