Harvard Business Review

SEPTEMBER 20, 2012

As Kannan Ramaswamy and Bill Youngdahl point out in this excellent Thunderbird research blog, they chuckle along with everyone else when they read Dilbert cartoons about the Pointy-Haired Boss. This Robot Could Transform Manufacturing (Technology Review). How does that happen? — by Gretchen Gavett. BONUS BITS: Tech Talk.

Ramaswamy 15

Ramaswamy IPO Webinar Participative 15

Harvard Business Review

OCTOBER 10, 2011

Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Companies in emerging countries such as Brazil and India are showing the way. Having already mobilized diversity suppliers (e.g.,

CEO 10

CEO Company Ramaswamy Health Care 10

Harvard Business Review

JUNE 12, 2013

This type of of segmentation is more important than ever as technologically empowered customers have more choice and the ability to craft their own solutions. In one presentation, we were exuberant about Big Data and Little Data, and in the next, speaking what seemed to be 1960''s voodoo psychographic language. Customers Marketing'

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8