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Reference

Stephenson

Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

JULY 9, 2013

Dreams arise of having the marquee customer interviewed by industry publications, speaking about your great offerings at conferences, featured in case studies and success stories, providing references that close multiple deals, participating in your customer communities. Then reality strikes. Marquee is good, a perfect match is better.

Brand

Brand Stephenson PR Reference

Why Mergers Like the At&T-Time Warner Deal Should Go Through

Harvard Business Review

NOVEMBER 16, 2017

But CEO Randall Stephenson immediately denied both versions, and reiterated that the company will not let go of either CNN or the deal itself, pledging to fight the government if necessary. Their combination is what antitrust experts refer to as a vertical merger. Later stories reported it was AT&T that had offered to sell CNN.

Stephenson

Stephenson Guidelines Supply Chain Analysis

Winning the Elusive Marquee-Brand Customer Advocate

Why Mergers Like the At&T-Time Warner Deal Should Go Through

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