This holiday shopping season, the keys to winning for retailers will not be having the “toy of the season,” free shipping, or huge Black Friday sales. Shopping has transformed so significantly that these old ways of competing have become less effective.
Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To
It’s not about free shipping or huge Black Friday sales anymore.
November 03, 2015
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.