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REI Sets The Example For Creating And Living Core Values

Eric Jacobson

You can learn from Recreational Equipment Incorporated , better known as REI -- an outdoor gear and apparel co-op. As described in Amy Lyman's new book, The Trustworthy Leader , REI concisely articulates its core values in this series of statements: Authenticity -- We are true to the outdoors. So what makes it different at REI?

Reis 70
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A Guide For How To Dream Big And Win In Business

Eric Jacobson

By possessing a disciplined set of principles and focusing on carefully developing her leadership skills throughout the process, she was able to achieve her goal of becoming #1 in the translation market that was already dominated by established competitors. I have learned a great deal from listening carefully.

Reis 104
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Fiona Dawson: “My imperative is around breaking down barriers for people”

Chartered Management Institute

I want to help celebrate the skills of management.” When describing her own management style, Fiona gives credit to Grant Reied, her most recent CEO at Mars, who pushed her to take on tasks she feared she wasn’t capable of. “He He talked to everyone irrespective of hierarchy, and he was someone who you wanted to go that extra mile for.

Reis 104
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Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

Harvard Business Review

REI) charges customers $20 to $40 to tackle the 60-foot climbing walls and structures it has in its flagship stores, offering instruction and also essentially getting customers to pay to try out its mountain-climbing equipment. Even Starbucks started out as a manufacturer before Howard Schultz turned it into an experience stager.)

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Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To

Harvard Business Review

Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. Retailers also use different store formats and new channels to make their brands more relevant and accessible to customers.

Retail 8
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What It Might Mean If We All Work From Home

The Horizons Tracker

” This division is far from equal, however, with EU data suggesting that remote working is most prevalent among highly-skilled workers, while data also shows that there are regional differences, with remote working most common in Scandinavian countries. “Importantly though, those 113 occupations employ 52% of the U.S.

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How to Improve the Engagement and Retention of Young Hourly Workers

Harvard Business Review

After a skills training and a 10-week paid internship, 75% of This Way Ahead graduates receive offers for positions at Gap, Old Navy, and Banana Republic stores. That’s why companies like UPS, Lowes, REI, and Starbucks are in high demand — they all offer some form of health insurance for part-time, hourly employees.

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