7 Ways To Improve Your Personal Credibility As A Business Owner

If people don’t trust you, they won’t trust your business. This is why it’s so important to not just prove that your business is credible, but that you are credible too.

Invest in the right qualifications and licenses

Qualifications and licenses are compulsory to work in certain industries (you can’t become a doctor without a medical degree or an electrician without an electrical license). In other cases, qualifications and licenses may be optional – but they could still be worth pursuing in order to prove to clients and employees that you know your stuff. Nowadays, there are so many flexible options when it comes to taking courses. Think about which qualifications and licenses could be a benefit to you.

Create a LinkedIn account and get people to endorse you

Every business owner nowadays needs a LinkedIn page. Certain clients may want to look you up on LinkedIn in order to get an idea of your credentials – if you don’t have LinkedIn, they may not trust you. Build a page today if you don’t already have one and start connecting with people you know. It’s worth asking these people to endorse skills as this will help you look more reputable.

Show off your achievements with a personal bio website

A personal bio website such as this one belonging to Jonathan Dax Cooke could improve your online credibility further. Such websites are a great opportunity to list your achievements in your own words and paint the best picture of you. It can be particularly good for SEO – when people search your name, they’re likely to see your bio and read it.

Join professional groups and organizations

It’s good to network with other professionals and influential people. By getting to know these types of people, you’re likely to get recommendations, which will improve your credibility. There are all kinds of groups and organizations out there that you can join. This could include local business groups or even industry committees.

Lead seminars and workshops

Seminars and workshops are a chance to pass on your skills and knowledge. This can help you to look more credible – if a client knows that you’ve run a workshop on a subject, it will show that you’re competent enough (or at the very least confident enough) to do a good job. You could host seminars and workshops in person, or you could host them online.

Give advice through blog posts or vlog videos

Blogging and vlogging is another way to pass on your knowledge and skills – and it’s much easier than running a seminar or workshop. Potential clients may read your blog posts or watch your videos and then trust you as an expert. Consider starting a blog or launching a vlog series today.

Make sure that you look the part

How you look can also impact your credibility. Make sure that you don’t look scruffy when meeting clients – keeping your appearance neat and tidy will give off the impression that you’re organized and that you take pride in your image. This guide from Marcus Lemonis explains more about how to look the part.