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Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

For example, how to overcome resistance to project launches such as change initiatives? In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives.

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Privacy is a Luxury You Don't Have

Harvard Business Review

And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. The previous year, Facebook had spread from Harvard to campuses across the country, and my students pestered me to join.