Harvard Business Review

MARCH 13, 2019

They also discuss Kraft Heinz’s controversial zero-based budgeting approach to management. Youngme, Felix, and Mihir debate how well Airbnb is managing growth amid backlash from cities like New York City.

Zero Based Budgeting 9

Zero Based Budgeting Budgeting Management Strategy 9

Harvard Business Review

JUNE 30, 2016

Zero-based budgeting (ZBB) is elegantly logical: Expenses must be justified for each new budget period based on demonstrable needs and costs, as opposed to the more common method of using last year’s budget as your starting point, then adjusting up or down. We believe the exact opposite to be true.

Zero Based Budgeting 9

Zero Based Budgeting Budgeting Supply Chain Company 9

Harvard Business Review

SEPTEMBER 23, 2015

Using Moore’s Law , zero-based budgeting would call for technology spending to fall each year by about 30%; in most companies spending goes up by at least 5% each year. It’s often focused on the competitive environment — used to reassure management that it is not falling behind rivals.

Technology 8

Technology Zero Based Budgeting Banking CIO 8

Harvard Business Review

MARCH 26, 2012

Zero-based budgeting is one such technique, but it is a time-consuming approach that cannot be used systematically. If we can be "anchored" by such obviously irrelevant inputs, imagine the gravitational attraction of highly relevant numbers, such as this year's outcomes when discussing next year's targets.

Budgeting 10

Budgeting Zero Based Budgeting Benchmarking McKinsey 10

Harvard Business Review

JULY 23, 2013

If the prospect of tackling the legacy problem is daunting, consider another finance-inspired concept: zero-based budgeting. With "Zero-Based Information Governance" tied to bottom-up accountability, we have an opportunity to look forward first and stop the bleeding.

CIO 8

CIO CFO Zero Based Budgeting Chief Technology Officer 8

Harvard Business Review

MARCH 13, 2017

We recommend zero-based budgeting and planning to make the choices clearer. This also helps get over the dilemma that companies often face when they are making cuts: Should they eliminate the work and then reduce the budgets that allowed these costs, or should they shrink the budgets to squeeze out the unnecessary work?

Zero Based Budgeting 13

Zero Based Budgeting Organization Budgeting How To 13