Harvard Business Review
MAY 13, 2014
As I described in a previous post , GE is working with Eric Ries, a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement. The Lean Startup approach is enabling GE to take “ Agile ” and “ Lean ” methods, which they had been using to improve operations, and apply them to starting businesses.
Harvard Business Review
MAY 9, 2016
Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. For example, in health care there are aspects of teacher/student (to educate), coach/athlete (to motivate), or guide/traveler (to navigate). ” In this view, a brand is something applied to what you make.
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