Leading Blog

DECEMBER 22, 2023

Large firms spend around $2,200 per employee per year on culture, yet only 30 percent of those efforts have a positive ROI. Why : Purpose and meaning - Humans are a storytelling species, and we value being a part of a meaningful story. Seventy percent of corporate “change programs” fail to achieve their stated goals.

Company 348

Company Management Survey SWOT 348

Sales Wolf Blog

APRIL 9, 2010

  He is an excellent storyteller and has no problem communicating a clear and powerful message in these very short video segments.    He is an excellent storyteller and has no problem communicating a clear and powerful message in these very short video segments.    Not big on online video?

Video 100

Video Human Resources Blog Resources 100

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, the quality time consumers spend within a brand experience can increase ROI and develop true engagement , leading to greater brand advocacy and actions over time. Start in the heart.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

MARCH 24, 2021

Simply put, VoIP is a technology that turns your voice into a digital signal, allowing you to make phone calls directly from your computer. Visual content allows you to take storytelling to another level and make your message much more immersive. Voice over internet protocol. Semantic search.

Marketing 74

Marketing ROI Content Marketing Strategy 74

Harvard Business Review

JUNE 13, 2018

No one likes to feel as if they’re being watched, yet with technology continuing to mature, we have found ourselves entrenched in a marketing machine that has become far too intimate for anyone’s liking. The science of storytelling and brand performance. That said, there is always a downside. Insight Center.

Marketing 10

Marketing Brand Storytelling ROI 10

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. The science of storytelling and brand performance. Insight Center. Data-Driven Marketing.

Retail 8

Retail Apparel Engineering Audience 8

Miles Anthony Smith

NOVEMBER 7, 2019

T Brand Studio Aside from partnering with big brand names, they use their authentic journalistic and storytelling approach to create custom content that is as compelling and fascinating as the rest of their journalism. Stay on top of all technological advances pertaining to marketing. That you don't need a strategy.

Marketing 105

Marketing Content Audience Brand 105