Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
In the first six months we had 4 million unique visitors, and we’re now reaching 14 million travelers a month. trillion travel industry. The business model was sound, but would consumers, especially European travelers, take to the pop-under ads? . “Besides, Curt said we should check it out,” Gerard added.
8 
Let's personalize your content