We all know that we have to work on this. Book after book after article after presentation after seminar and workshop all saying the same thing. The future belongs to the company that comes up with the next new big thing. To come up with that next new big thing will take great creativity and innovation. It will not come easily. Come up with new ideas, lots and lots of new ideas, and most of them will not work out all that well, but we’ve got to find the right one, and to find the right one we’ve got to come up with a whole lot of the wrong ones and then recognize that they are the wrong ones and say no to them until we find the right one. But we can’t afford to go one day, one hour, without thinking about how to do new things, and how to do the things we are now doing differently, better. Constant improvement in everything we already do, and then always the next new stuff to do, Be creative and innovative. Be creative, be innovative. Keep looking for the next new big workable challenging idea.

We hear it all the time. We know that the future belongs to those who are creative and innovative,

But, we think the same way, we function the same way, day after day, more of the same, the same things in the same ways over and over and over and over again.

And, of course, that is exactly what we want to do – it builds expertise, it builds genuine mastery.

But, it can also make us miss out on the next new big thing.

We know we should pursue more of the new – we go to the seminars and read the books.

But no matter how many times we hear it and/or read it, no matter how many times we challenge ourselves,

we.just.find.it.so.very.hard.to.do.

So, we’ll keep reading, and listening, and maybe one of these days…