Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
And remember what George Washington said when questioned about the fallen cherry tree: not "It was accomplished by utilizing a small, sharp-edged implement," but "I used my little hatchet.". Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. It seems obvious that you shouldn't put your audience to sleep, doesn't it?