Don't Anesthetize Your Colleagues with Bad Writing

Harvard Business Review

And remember what George Washington said when questioned about the fallen cherry tree: not "It was accomplished by utilizing a small, sharp-edged implement," but "I used my little hatchet.". Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. It seems obvious that you shouldn't put your audience to sleep, doesn't it?

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