The Horizons Tracker

NOVEMBER 6, 2023

The article was based on studies suggesting that often we become slaves to technology, with our time spent servicing it rather than being liberated by it. “This change enables higher-skilled employees to generate innovative scripts and develop positive emotions at work, which are conducive to creativity.”

Creativity 119

Creativity Telemarketing Technology Comparison 119

Strategy Driven

OCTOBER 14, 2015

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. A Buying Decision Is A Change Management Problem. Let me back track a bit.

Influence 50

Influence Management Telemarketing Hammer 50

Harvard Business Review

DECEMBER 9, 2013

It is the skillful combination of emotion and logic, people and process, free-thinking and organization. Seventy percent of inside salespeople perform lead generation and telemarketing activities. Sales is both an art and a science. Forty percent of inside salespeople schedule meetings for the outside salesperson. Sales Preparedness.

Metrics 11

Metrics Telecommunications Telemarketing Software 11

Harvard Business Review

APRIL 17, 2015

And for small- to medium-size businesses, the required resources — technology, personnel, costs, and assets — are daunting if not out of reach. Compared to the total of these salaries, Forrester’s reference to an average salary of $53,000 for a field sales person sounds like a bargain. The moral: Do not act rashly.

B2B 8

B2B Forrester Telemarketing Media 8