6 Concepts for Creating What People Love Before They Know They Want It

Leading Blog

Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. Why did Sony’s Librié fail and Amazon’s Kindle succeed even though it was launched three years before the Kindle using the same technology?