Is Business a Combination of Sport and War?
In the CEO Afterlife
JULY 2, 2012
The notion of business as a combination of sport and war was attributed to Emile Herzog (1885-1967), a French author who used the pen name, Andre Maurois. As for sport, the game of market share was an easy way to track success. The tactic that works best to defend or build share in the short term is price cuts or special discounts.
Let's personalize your content