CEO Blog
DECEMBER 28, 2017
Very unrealistic and not many good business tips. This time I am wondering what the mice were supposed to be cooking and if it burned on since "Not a creature was stirring - not even a mouse" Kidnapped by Robert Lewis Stephenson. Good book - good studies on what works and what people want. Good refresher since much of it is intuitive.
Harvard Business Review
JULY 9, 2013
Here are some tips and approaches — gleaned from veteran customer marketing professionals I''ve worked with over the years — that you can use to navigate the inevitable PR and legal barriers thrown down by their marquee customers. But it is not insoluble. Often, the key customers in these areas aren''t the everyday brand names.
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