How To Use The Power Of Storytelling In Your Leadership In 3 Simple Steps

One leader's efforts to gain support for an organizational change initiative reveals the power of storytelling and 3 steps any leader can take to employ this communication tool.

Without question, one of the skills to succeed at leadership is being an effective communicator. And one of the best ways to communicate a vision is through the use of storytelling. So how can we use this tool more effectively? That’s the focus of this latest episode of my leadership podcast “Leadership Biz Cafe”.

Of course, being both a keynote speaker and writer, the art of storytelling and using stories to convey an idea or concept is something I’m quite familiar with. In fact, I’ve had quite a few conference attendees either email me or come up to me at a conference or meeting and share with me how a particular idea I shared all those months an even years ago that I shared in one of my talks has stuck with them because of the story I used to illustrate the message I wanted to impart to my audience.

I even remember a dinner conversation with the CEO of a healthcare organization following my corporate training session with various leaders in his organization and how he complemented me on my use of stories to not simply illustrate a big picture perspective, but to pull out concrete actions his leaders could take today based on what they learned through hearing that story.

As he told me ‘in my 30 years working as a leader, I don’t remember anyone getting excited at the sight of a pie chart or graph. But you share with them a story about how they’re helping our company to make a difference and you can’t help but feel the energy rise in the room. You can’t get them to care unless you talk to them about what they care about.’

As such, I’m sure it’ll come as no surprise that I’ve decided to share with you a personal story of a team leader I worked with who’s experiences proposing a new change initiative within our organizations reveals 3 simple steps any leader can take to tap into the power of storytelling in this latest installment of my Leadership Espresso Shot feature.

And just as a reminder, Leadership Espresso Shot are short episodes that pack a powerful leadership lesson meant to be either a daily dose of leadership inspiration, or practical steps you can put into action today.

These segments are inspired by some of the ideas I share in my leadership keynotes or corporate training events. So in addition to giving you a concentrated dose (hence espresso shot) of thought provoking content of ideas to consider, they also give you a glimpse into my offerings through my keynotes and corporate training engagements.

And with that, hit the play button below and learn from one leader’s experience of how you can use storytelling to improve the way you lead.

2 comments on “How To Use The Power Of Storytelling In Your Leadership In 3 Simple Steps

  1. I very much enjoyed the podcast. I like that the espresso shots are short and to the point and very effective. Thank you for your insight.

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