In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Over 25 years, Red Bull tenaciously sticks to strategy in everything it does. The strategy was wildly successful.

Trout 249

Trout Reis Sports Brand 249

Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. A brand extension is not always a good choice, as discussed in my book Brand Portfolio Strategy.

Trout 13

Trout Ries Brand Retail 13

Lead on Purpose

OCTOBER 23, 2009

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. This book is a valuable and timely explanation of how to trust and be trusted.&# – Guy Kawasiaki “Good leaders know where they are going.

Succession 154

Succession Covey Trout Godin 154

Persuasive Powerhouse

SEPTEMBER 8, 2010

Turns out he was just a normal guy who loves trout fishing. Home Who We Are What We Do Services Contact My Favorite Blogs All Things Workplace Bob Sutton – Work Matters Brain Leaders and Learners Bret L. Sachin: September 13, 2010 at 4:10 am Mary Jo, I agree that this is crucial for supervisors.

Blog 172

Blog Self-aware Trout Learning-by-Doing 172

Miles Anthony Smith

AUGUST 7, 2018

Not only does it provide tools and resources for those transitioning into a leadership role, it also includes development strategies for management teams who are overseeing the growth of new leaders. I would folks to read biography, history, strategy and philosophy. Again, no one book.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Another strategy is to work backwards from the kind of relationship you want to have. .” In this view, a brand is something applied to what you make. Think about the value and benefits of your product.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. Many companies also use their brand homes throughout the year for corporate events and community programs. One unifying theme.

Brand 8

Brand Storytelling Trout Retail 8