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Customer Experience: The New Battlefield for Business

Joseph Lalonde

Brand advocates are invaluable because they help you win new customers through word-of-mouth marketing. Word-of-mouth marketing is one of the most effective forms of marketing because it comes from a trusted source. This can be accomplished through market research and data analysis.

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Why Knowing Your Customers’ Needs is Key to Business Success

Strategy Driven

Regularly gather feedback through surveys, focus groups, and social media monitoring to identify areas where your business can improve and better serve your customers. This satisfaction can lead to positive word-of-mouth marketing and increased customer retention.

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Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

Strategy Driven

We want to get this out of the way, as many established companies out there have forgotten one of the most consistent and essential forms of marketing, and that is through word-of-mouth. This form of marketing has always been with us ever since the beginning and but many have forgotten it through the years.

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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media. They dispense with large consumer surveys and test products directly with networks of loyal customers.