My First, Failed Foray into Venture Investing
Harvard Business Review
MARCH 21, 2011
And because my husband and I were the providers of working capital, I had the luxury of being cavalier. What I learned from this disastrous magazine venture is that we need to do a thorough SWOT analysis not only on the market opportunity, but also on our partners. No, no, no , I cried. We'll figure it out," I would tell her.
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