article thumbnail

A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

Decide on a USP. You have to provide potential customers with a reason to check out the business, and a USP helps to stand out from the crowd. As for what the USP can be, this could be an affordable service or product with exceptional quality. A promotional tactic might become obsolete overnight, for instance.

USP 132
article thumbnail

A Guide to Building a Long-Lasting Ecommerce Business

Strategy Driven

You can identify where you fit in the market, the products your customers are looking for, and the best marketing tactics to grow your brand. Understanding your competitors’ weaknesses and strengths could also help you to discover your business’s USP. Don’t Lose Customers.

USP 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Decay of Brand Differentiation

In the CEO Afterlife

Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions. Kellogg’s Special K used to be known as a healthy, nutritious breakfast for diet-conscious women. The recently launched sausage, egg & cheese flatbread sandwich is 240 calories.

Brand 100
article thumbnail

Quotes And Leadership Lessons From How To Train Your Dragon: The Hidden World

Joseph Lalonde

A Reel Leadership Article. Hiccup (Jay Baruchel), Astrid (America Ferrera), Snotlout (Jonah Hill), Tuffnut (Justin Ripple), Ruffnut (Kristen Wiig), and the rest of the How To Train Your Dragon return in the third outing for How To Train Your Dragon.

Training 266
article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Express Writers The content that they offer explains in detail, yet very simple to read and understand, the tactics and strategies required for companies to succeed at content marketing. Focus on identifying the core, differentiated idea you want to share in the world; everything else is tactics. No answer) 8. It's about conversions.

Marketing 105