Persuasive Powerhouse

SEPTEMBER 8, 2010

The women (admins were all women at one time) began talking about how difficult it was to find good child care, and how they had to travel great distances sometimes to find it. Turns out he was just a normal guy who loves trout fishing. This greatly extended commute times to work.

Blog 172

Blog Self-aware Learning-by-Doing Trout 172

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. For example, in health care there are aspects of teacher/student (to educate), coach/athlete (to motivate), or guide/traveler (to navigate). .” In this view, a brand is something applied to what you make.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

OCTOBER 20, 2015

Likewise, the Guinness Storehouse has been a big success for Diageo, and was recently named by World Travel Awards judges as the best tourist attraction in all of Europe , beating out the Eiffel Tower, the Roman Colosseum and Buckingham Palace. One unifying theme.

Brand 8

Brand Storytelling Trout Retail 8