Color trends for 2022

StrategyDriven Marketing and Sales Article |Color trends for 2022|Color trends for 2022The most important trends in the colors of 2022 have their roots in optimism, warmth, growth and enthusiasm. Color and predictive authorities in trends such as Pantone, WSGN and Etsy have started to launch their color forecasts for next year, many of them being bright shades that give a source of energy against the background of the current situation.

Pantone has revealed that Very Peri, a shade of blue-purple, is its color from 2022. The shade is described as a “warm and friendly shade of blue, with a carefree confidence and cheerful attitude”. He also anticipates that Spun Sugar (a pastel blue), Glacier Lake (a powder blue), Skydiver (a bright blue) and Harbor Blue (a dark blue-green) will resonate with many this year.

If 2022 were a color, it should carry all these nuances and undertones of our present life. And Pantone aims to illustrate this with a new shade, Very Peri, created to encourage personal inventiveness and creativity. We could say that in times like these, no existing color can fully represent us – so the winning shade is the first in the history of the Color of the Year program that was selected from outside the Pantone Color Guide.

“Creating a new color, for the first time in the history of our educational program, reflects the global innovation and transformation that is taking place. As society continues to recognize color as a critical form of communication and a way to express and affect ideas and emotions, to engage and connect, the complexity of this new shade of blue infused red-purple highlights expansive possibilities. standing in front of us, ”explains Laurie Pressman, vice president of the Pantone Color Institute.

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Described as “the happiest and warmest shade of blue”, Very Peri is the essence of our current state. The color has the vibrant properties taken from blue, but it carries us among cheerful shades of red-purple.

As in previous years, many of the colors of 2022 are once again rooted in nature. The 2022 Etsy color, Emerald Green, reflects nature as harmony, growth and refinement.

However, Very Peri is not the only shade nominated to represent next year. If we look at the big paint manufacturers, we will notice a trend around the deep, warm shades of green and blue.

Each of the colors of the year expresses a need for safety and comfort, but also a hope for new, more lively beginnings. And as the time spent inside is substantial now, we will look for solutions to bring color to the living space.

The good part is that the chosen shades are easy to integrate in any room, if you have a gram of creativity and courage.

And the color of 2022 for WGN is the Orchid Flower. The saturated magenta color reflects a feeling of positivity and escape through its bright nature.

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