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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

A strong grasp of financial matters enables informed decision-making, facilitates funding acquisition, and bolsters resilience during economic uncertainties. Building robust customer relationships fosters loyalty and generates positive word-of-mouth marketing, a priceless asset for small businesses.

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Should You Back That Innovation Proposal?

Harvard Business Review

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. Zrenner had partnered with Benjamin Duvall, a business school classmate of his who had previously worked at Bzzagent, which had built a successful word-of-mouth business in the U.S.