N2Growth Blog

JULY 8, 2022

This means CPG employees like brand managers need to understand marketing data from multiple sources to geotarget and personalize coupons and loyalty program offerings, especially for frequently purchased products, often in real-time. Agility is key.

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Trends Agility CEO Chief Executive Officer 368

Strategy Driven

JULY 27, 2021

For management teams it can mean greater financial rewards and more influence in the decisions that the company makes. In general, business owners often welcome MBOs, since they can be confident that management is extremely committed to the success of the brand. Management Buyout (MBO) vs. Management Buy-In (MBI).

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MBO Planning Mezzanine Succession 132

The Horizons Tracker

AUGUST 21, 2023

On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand.

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Company Ethics Brand Brand Management 79

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Creativity Business Objectives Marketing Trends 235

Strategy Driven

MAY 27, 2023

You’ll study various marketing topics like consumer behavior, marketing analytics, and brand management. An online MBA in marketing will give you a deeper understanding of business and marketing. This can help you land a marketing-related role in any industry.

Marketing 101

Marketing Career Trends Advertising 101

The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

In the CEO Afterlife

APRIL 17, 2011

In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

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CEO Brand Brand Management Human Resources 204

Strategy Driven

AUGUST 12, 2021

With that being said, running a business, be that a small start-up, mid-sized enterprise, or a global brand, managing your business is not easy, especially if you’ve never been in that position before.

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Tips Software Seminar Education 123

Career Advancement

AUGUST 27, 2018

Crafting your own distinctive brand won’t happen overnight. But your personal branding strategy will work in due time, if you’re persistent. When you take your “brand manager” role seriously, you’ll be surprised at the difference you can make in achieving your career goals.

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Brand Brainstorming Creativity Brand Management 166

First Friday Book Synopsis

OCTOBER 11, 2015

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. More recently, Light was the interim Global Chief Brands Officer of IHG.… Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates.

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Chief Executive Officer Brand Management Brand Globalization 70

Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. One of my mentors was brilliantly creative, the other skillfully strategic.

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Mentor Advertorial Kotter Hamel 228

Coaching Tip

JUNE 29, 2015

Building Your Leadership Brand. Managing a Successful Career. A genuine vision breeds excellence and learning because people in the organization want to pursue these goals. Source: Jeff Wolf: Seven Disciplines of A Leader. Related articles. Leadership Development Investments. Knowing What's Important.

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Leadership Brand Management Open-book Motivation 70

CEO Blog

AUGUST 11, 2015

I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. Not a lot of new concepts, however it certainly pushed me to look and think of things differently - particularly from a brand leadership vs. brand management perspective.

Brand 100

Brand Leadership Globalization Brand Management 100

Roundtable Talk

SEPTEMBER 26, 2019

Roundtable Mentor, Krista Mclay, Senior Brand Manager at Nando’s Canada, shared her tips for overcoming feelings of self-doubt as a leader. “Self-awareness is a beautiful thing. It allows us to be better leaders, show off our strengths but it also comes with great awareness of our gaps.” ” READ MORE.

Mentor 28

Mentor Self-aware Brand Management Brand 28

First Friday Book Synopsis

DECEMBER 11, 2013

His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand extensions, consumers use of brand and other signals as well as international consumer behavior in a […]. Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada.

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Drucker Letter Brand Management Brand 75

Coaching Tip

JULY 13, 2015

Building Your Leadership Brand. Manage Your Default Behavior. Source: Christine Horner: Awakening Leadership: Embracing Mindfulness, Your Life's Purpose, and the Leader You Were Born to Be . Related articles. Training the Mind.

Leadership 70

Leadership Brand Management Brand Training 70

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

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Strategy Brand Brand Management Marketing 100

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Furthermore, I knew that if I wanted to have a successful business in the long run, I needed someone else on my team: someone who had skills and passions that complemented mine.

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Franchising Finance Brand Management Advice 255

Eric Jacobson

JUNE 29, 2019

Lindsay Pedersen Pedersen is a brand strategist, executive coach, and public speaker, having worked with leaders at Zulily, Starbucks, T-Mobile, Coinstar, and IMDb. Earlier in her career, she worked in Brand Management at Clorox on businesses ranging from Hidden Valley Rand to Armor All to Brita to Clorox Bleach.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

Leading Blog

AUGUST 21, 2012

Our good friend, Claude Roessiger has long experience with luxury brand management. He likens our concept of The Main Thing to a strong brand. "A A brand, he explained, "produces an emotional response and at the same time communicates to all how to behave."

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Organization Mission Statement How To COO 284

Coaching Tip

JUNE 15, 2015

Building Your Leadership Brand. Managing a Successful Career. “We have known that feedback was important for personal improvement, but this shows that it also pays off in the organization’s performance. A collective focus on personal improvement leads to improvements in the organization.”. Related articles.

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Self-aware Rate of Return Analysis Brand Management 70

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing.

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Marketing Brand Franchising Media 100

Women on Business

JUNE 26, 2012

A company’s brand is how consumers experience a company, its products, or services. Successful entities recognize that brand management is the responsibility of the organization. Companies can choose to deliver an effective brand experience, or not. Tara Hornor.

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Brand Brand Management Retail Advertising 211

Coaching Tip

JUNE 30, 2015

Building Your Leadership Brand. Managing a Successful Career. Source: Jackie Barretta: Primal Teams: Harnessing the Power of Emotions to Fuel Extraordinary Performance. Related articles. Leadership Development Investments.

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Bond Team Building Team Brand Management 70

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

MARCH 21, 2011

PS: I was the Canadian Brand Manager of Brylcreem during the demise. I am interested in writing an article about brand management by focusing on your transition from an executive to a writer / author. Lucky for KFC, some people don’t care about obesity. Ugly to watch. Did you like this? Share it: Tweet.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. There is a way, but one’s bonus for success will not be paid in the usually currency.

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Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. The room goes silent, at which point the advocate of the interlude goes on to describe the bigger picture, or the broader issue that everyone had seemingly forgotten. .

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

The Practical Leader

JULY 3, 2019

This sign on the wall of struggling diner points to a root cause of poor customer service: Customers who feel our servers are rude should see the manager. Most Brand Management is Misguided and Makes Things Worse. Blame Management for Poor Service. Further Reading. Put Employees First to Delight Customers.

Ethics 49

Ethics Brand Management Brand Operations 49

Lead Change Blog

OCTOBER 2, 2018

Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. ” Follow Joel on Twitter at @JoelGarfinkle.

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Leadership Development Development Leadership Brand 312

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. But “mine” is more than a statement of control; it is an expression of identity. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise.

Brand 141

Brand Reputation Human Resources Brand Management 141

Great Leadership By Dan

DECEMBER 22, 2016

When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” They called, wrote, complained on Amazon, and lit up social media. Sales started cliff diving, eventually hitting 50% of prior levels.

How To 120

How To Customer Loyalty Short-term PR 120

Strategy Driven

SEPTEMBER 25, 2014

Lessons Learned from Corporate Branding and Rebranding Efforts of Note. Diversity & Inclusion Marketing & Sales brand management business management diversity and inclusion marketing and sales Michelle Patterson strategydriven' Golden Rules for Dealing with Asian Businesses, part 3 of 3.

Brand 63

Brand Advertising Diversity Competitive Advantage 63

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with many David versus Goliath encounters. When I joined Jacobs Suchard (then Nabob Foods) in 1977, I found myself up against the muscle of Kraft and Nestle.

How To 111

How To Brand Management CEO Resistance 111