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Ethical Values are Good For Business (Part 2)

Leading in Context

By Linda Fisher Thornton Ethical values are good for business, but only when values and strategy align. Consumers are seeking brands that support well-being, sustainability, and social justice, realizing that these brands are more likely to have the best interests of consumers and society at heart.

Ethics 207
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Foster Your Ethical Brand Reputation

Leading in Context

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­ In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020.

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The Evolving Role of the Board of Directors in Sustainability and Ethics

N2Growth Blog

Understanding the Board’s Responsibility in Promoting Sustainable Ethics & Practices Board members are crucial in guiding corporate entities toward adopting ethics and sustainable practices. To achieve lasting impact, corporations must prioritize ethical governance.

Ethics 217
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Fear Disrupts Human Development (And Ethics)

Leading in Context

By Linda Fisher Thornton Ethical leaders create fear-free work environments, which are foundational in building and maintaining ethical culture and protecting reputation and ethical brand value.

Ethics 386
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Consumer Trends: 5 Things Brands Should Know

Leading in Context

We've seen many articles about ethical consumerism, conscious capitalism and the responsible consumer. The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction.

Brand 250
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Ethical Business Practices That Benefit You

Strategy Driven

Ethical business practices can be defined as a set of principles and behaviors that influence how a company conducts itself in relation to daily operations, interactions with others, and decision-making policies. The importance of ethical practices in business cannot be overstated. This is a win-win for everyone involved.

Ethics 107
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Building an Ethical Culture (Part 2)

Leading in Context

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com’s report Glass Box Brands. As Trendwatching.com eloquently explains, “In an age of radical transparency, your internal culture is your brand.”

Ethics 190