Leading Blog
JULY 26, 2021
O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.
Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.
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Strategy Driven
OCTOBER 26, 2023
Whether you’re a budding startup or a well-established corporation, your brand’s ability to differentiate itself from competitors can make or break your success. To help your brand shine in a crowded marketplace, here are five strategies to consider. It’s what makes your brand instantly recognizable and memorable.
Modern Servant Leader
JULY 25, 2023
Their problem is not branding – it’s leadership. They changed the name of the app and replaced 17 years of brand equity in the iconic bird logo with an “X” However, the About page still displayed their brand guide for the original Twitter logo and more, as of this writing. everything.”
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
The Horizons Tracker
JULY 4, 2022
The authors explain that the use of things such as brand extensions and co-branding can provide access to interesting new markets. They suggest that while co-branding is far from a new thing, precious few studies have been done into the benefits of it, especially between brands from different product categories.
Strategy Driven
APRIL 3, 2024
If you are brand new to running a hauling business, the app can even show you how to find USDOT number on each vehicle in the fleet, making sure that none of them are kept out of the loop. So, there you have it!
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