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Leading by Cause

Lead Change Blog

Logic tells us we can manage cause, but only measure effect. Shifting to cause-based analysis of results positions leaders to laser-target interventions – coaching, guiding, managing or taking direct action – to change the trajectory of outcomes. There are three paradoxes to navigate in making the shift to Leading by Cause : .

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How Telecom Expense Management Benefits Large Scale Enterprises

Strategy Driven

You may be utilizing a mobile workforce, or you may be managing a team of remote employees. This is where telecom expense management companies play a crucial role for your P&L. This is where telecom expense management companies play a crucial role for your P&L. Technology Asset Management.

P&L 111
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How To Help Your Team Think Like an Entrepreneur

Let's Grow Leaders

Tell me about a time that you strongly disagreed with your manager. When a manager is struggling to think like an entrepreneur, it’s often that they don’t have access to the information they need to be resourceful. If you want a manager to think like an entrepreneur, find ways to give them both influence and authority. (In

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Consultants: Resistance Is Futile

N2Growth Blog

The room erupts with cheers and ACME is once again hired to save the Corporate P&L. I participated in engagements as a manager and I sponsored or led engagements as a Sr. The value propositions presented by ACME, all too often dazzles the decision makers with the creation of shareholder value through huge P&L benefits.

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks.

Brand 260
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Simple enough?

Brand 253
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A Leader’s Guide to Creating an Enduring Brand

Great Leadership By Dan

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. In the past, you may have felt tempted to delegate brand to marketing or even to an outside agency. That means they’ve also become proficient in prioritizing.

Brand 197