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Preparing for a new era of work

First Friday Book Synopsis

Here is an excerpt from an article featured in The McKinsey Quarterly, published by McKinsey & Company, in which Susan Lund, James Manyika, and Sree Ramaswamy [.].

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Stop Selling And Start Leading

Eric Jacobson

Prahalad and Venkat Ramaswamy who wrote "We're entering a 'bottom-up' economy in which consumers will migrate to businesses that allow them to be participants in the process of creating what they want." Calvert : This change has been taking shape for over a decade.

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Morning Advantage: How Bosses Do Harm

Harvard Business Review

As Kannan Ramaswamy and Bill Youngdahl point out in this excellent Thunderbird research blog, they chuckle along with everyone else when they read Dilbert cartoons about the Pointy-Haired Boss. And 35% of respondents in a broader study of all high-performing companies said the same thing. How does that happen?

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Trust, Transparency and Value — How Google Is Working to Improve Online Advertising for Everyone - SPONSOR CONTENT FROM GOOGLE

Harvard Business Review

By Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google. Digital advertising has played an important role in making the internet the free, open, vital place it is today. Many of the things we all enjoy — websites, blogs, social networks, apps and videos — are funded by ads.

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LVMH, Hermès, and the Danger of Going 'A Little Bit Public'

Harvard Business Review

Professor Michael Moffett is Continental Grain Professor of Finance, and Professor Kannan Ramaswamy holds the William D. Or maybe going a little bit public is like getting a little bit pregnant — in other words, impossible. Hacker Chair of Management, at the Thunderbird School of Global Management.

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CEOs Should Activate Their Company's Stakeholders

Harvard Business Review

Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Companies in emerging countries such as Brazil and India are showing the way.

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A New Framework for Customer Segmentation

Harvard Business Review

In one presentation, we were exuberant about Big Data and Little Data, and in the next, speaking what seemed to be 1960''s voodoo psychographic language.