First Friday Book Synopsis

JULY 6, 2011

Here is an especially valuable article written by Steve Tobak for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * With everyone searching for the secret to personal productivity, you’d think [.].

Productivity 80

Productivity Products Newsletter Resources 80

First Friday Book Synopsis

JULY 6, 2011

I am deeply immersed in the book Disciplined Dreaming: A Proven Guide to Drive Breakthrough Creativity by Josh Linkner (Founder & Chairman, ePrize). This is my selection for this Friday’s First Friday Book Synopsis. (yes, I know that this is the 2nd Friday — we postponed due to the holiday weekend). Bob Morris posted his review of [.].

Skills 80

Skills Innovation Creativity Review 80

First Friday Book Synopsis

JULY 6, 2011

Brand Relevance: Making Competitors Irrelevant David A. Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you or your company Those who have read any of David Aaker’s previous books already know that he presents information, insights, and counsel that are anchored in specific real-world circumstances within a broad and deep [.].

Aaker 80

Aaker Brand Books Review 80

First Friday Book Synopsis

JULY 6, 2011

Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth Inder Sidhu FT Press/Pearson Organizational transformation is not — repeat not – a zero-sum game One of the most self-defeating mindsets is suggested by the admonition, “You can’t have your cake and eat it too.&# Obviously there are situations when there are two options that are [.].

Review 75

Review Books Short-term Enterprise Architecture 75

First Friday Book Synopsis

JULY 6, 2011

In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described the “brand identity&# model that many firms use to manage their brands and also introduced the Brand Equity Ten [.].

Aaker 75

Aaker Brand Books Management 75