Managing the business risks of open innovation
First Friday Book Synopsis
JANUARY 19, 2012
Here is an excerpt from still another outstanding article, written by Oliver Alexy and Markus Reitzig, featured online by The McKinsey Quarterly (January 2012), and published by McKinsey & Company. To read the complete article, obtain information about the firm, access other resources, and sign up for email alerts, please click here. * * * [.].
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