August, 2011

In the CEO Afterlife

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Old Brands. New Hands. Last Stands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. A few are still leaders, some are shadows of their former selves, the rest are dead.

Brand 170
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Elementary question, you say. Here is the elementary answer. Strategy is a plan of action designed to achieve a defined goal.

Strategy 131
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Old Brands. New Hands. Last Stands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. A few are still leaders, some are shadows of their former selves, the rest are dead.

Brand 131
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Distant Replay: My Mid-Life Crisis | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Distant Replay: My Mid-Life Crisis. by John • August 23, 2011 • Life • 4 Comments. Back in February, I started blogging. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist).

Crisis 100
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Market(ing) Meltdown: Don't Worry, Be Happy | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio.

Marketing 100
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Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Is There a CEO Afterlife? by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Those of you who have followed my blog have an idea of how I’m spending my time as a retired CEO. I’m working – not for money, for fun. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life.

CEO 100
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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. A couple of years ago, Advertising Age published an impressive 20-page tribute to L’Oreal, entitled 100 Years of Celebrating Beauty. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years.

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