When Mission Matters
Michael Lee Stallard
DECEMBER 15, 2012
Click here to view the embedded video. Organizational missions are inspiring when they communicate how an organization brings truth, beauty and/or goodness to the world. For example, organizations in research or education help bring truth to the world (e.g. biotech companies, universities, schools). Organizations that produce goods or services reflecting aesthetic or artistic beauty or functional excellence bring beauty to the world (e.g. organizations that produce goods or services reflecting a
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