Strategy Driven

JUNE 6, 2011

Why is it that the American economic recovery is moving so slowly and new job creation is low? PBS NewsHour Economics Correspondent Paul Solman takes a critical look at whether America is experiencing an innovation lull, as George Mason University economist Tyler Cowen claims in his new book, The Great Stagnation : How America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will(Eventually) Feel Better.

Technology 56

Technology Newsletter Innovation Efficiency 56

Strategy Driven

JUNE 10, 2011

“I think the Heartland is a nice place to raise children. People are nice, but they’re dumb, overweight and gullible. They wear tacky clothing and jewelry. They’re racist, unworldly and dumb.”. Marketing executive in New York City. If you are reading this column, you most likely play a role in building brands. You may even share the views of the marketing executive that I quoted above.

Brand 50

Brand How To Marketing Focus Group 50

Strategy Driven

JUNE 7, 2011

Business planning documents not only seek to communicate the organizational value of a particular ongoing operation, in-progress project, or proposed initiative, they also provide a comparative basis which decision-makers use to determine those activities the organization will pursue. In order to facilitate this comparison, decision-makers must be presented with business cases that not only present costs and benefits in a similar way but that also calculate each activity value statement in a sim

Comparison 50

Comparison Development Sample Proposal 50

Strategy Driven

JUNE 8, 2011

Recently, The Los Angeles Times reported on cell phone use in Korea and revealed remarkable information about where our digital culture may be heading. They discovered Korean teenagers make up to 90 cell phone calls a day, and social scientists are now beginning to correlate high cell use with rising rates of depression. For some time, I’ve noticed that many young people value their digital life as much (if not more) than their real life.

Media 50

Media Technology Committee Open-book 50