Sat.Apr 16, 2011 - Fri.Apr 22, 2011

Terry Starbucker

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The Absolutely, Positively, No Doubt About It Way To Keep Customers – In A Nutshell

Terry Starbucker

I’ve seen a lot of books out there lately that have taken a lot of pages to explain how to get and keep customers, but it’s really pretty simple: Thank your customers for their business, preferably with a smile. Follow the Golden Rule in all your communications with customers, no matter the form. If you mess up with a customer, own up to it and apologize.

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What Great Leaders Have In Common With The Rolling Stones

Terry Starbucker

I was presenting our quarterly operations review to the executive team at my cable TV company. It had been a particularly good quarter for all of our operating metrics, and I was pumped. It was time to lay it all out there, and gather up the kudos. Because after all, who doesn’t like to be praised? The slides kept going up on the overhead screen, one after another, all showing improvement.

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