What U.S. E-Commerce Can Learn from Its Global Copycats
Harvard Business Review
APRIL 29, 2013
We were unable to capitalize on first mover advantage. But first mover advantage is a simplistic tenet of global strategy. Ozon raised $100 million in 2011 from a consortium of investors, including the Japanese e-commerce giant Rakuten , to continue to build out infrastructure and expand into new categories.
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