Harvard Business Review

MARCH 22, 2011

They then researched and analyzed the markets, segmented them, and developed products. If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it. In 1972, HP's first calculator, the HP-35, would retail at $400 at a time when the market for scientific calculators did not yet exist.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

OCTOBER 9, 2013

On March 18, 2010, an Apple engineer left what looked like an iPhone 3 in a German beer garden in Redwood, California. For instance, Apple filed applications for the original iPhone only four days before it was announced in 2007; for the original iPod in 2001, the filing was one day before release.

Magazine 8

Magazine Engineering Productivity Products 8

Harvard Business Review

DECEMBER 11, 2012

The book retail platform was not yet burning. The HBR article describes how B&N moved on multiple fronts at once: It aggressively reduced costs in its core retail business while refocusing its stores around consumer needs. By 2010, it would have been too late to act, as we saw with the Border's bankruptcy.

EBITDA 8

EBITDA How To Crisis Depreciation 8

Harvard Business Review

MAY 3, 2016

It’s worth noting that the companies and business units in my study were tracked between 2001 and 2007. Q: What are some of the institutional barriers to developing an outside-in orientation? A: Developing an outside-in orientation is difficult to achieve because it requires both insight and action.

Education 8

Education Execution Content Cooper 8

Harvard Business Review

FEBRUARY 22, 2011

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." Amazon is now a primary source of traffic for thousands of third-party retailers. Its retail vertical for shoes wasn't working. These are not online publishers, like Yahoo!

CPA 15

CPA CPM Advertising Disintermediation 15