As Emerging Markets Slow, Firms Search for “New” BRICs
Harvard Business Review
NOVEMBER 28, 2013
In this new operating environment, I find more and more multinationals looking to new frontier markets for growth while demanding profitability from their emerging-market operations. Quantifying the impressive rise of the middle class, FSG calculates private consumption in Peru is set to grow 54% between 2010 and 2015.
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