The Peanut Butter and Jelly Approach to Growth
Harvard Business Review
SEPTEMBER 19, 2011
For 2011, it all added up to $4.8 In 2001, Smucker's acquired Jif and Crisco from P&G, which no longer saw them as a strategic fit. After all, PB&J is both the ultimate lunch-on-a-budget food and the ultimate comfort food. Shareholder returns matched profits exactly, at a compound 14%. billion in sales. That's a lot of PB&J.
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