What U.S. E-Commerce Can Learn from Its Global Copycats
Harvard Business Review
APRIL 29, 2013
With limited purchasing power, low credit card usage, and poor delivery networks, it''s clear that the approach for e-commerce in developing markets has to be different than in the U.S. A hybrid approach has to be developed — one that takes good elements from the U.S. also in 2001 ) and India ( Bazee in 2004 ).
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