The Peanut Butter and Jelly Approach to Growth
Harvard Business Review
SEPTEMBER 19, 2011
For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. For 2011, it all added up to $4.8 In 2001, Smucker's acquired Jif and Crisco from P&G, which no longer saw them as a strategic fit. Census Bureau, a record 46.2 But not for the J.M.
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