The Peanut Butter and Jelly Approach to Growth
Harvard Business Review
SEPTEMBER 19, 2011
For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. How did such an old-school consumer brand company make it near the top of a list of hot growth firms? At Smucker's, all three of these former P&G brands are #1 in their categories.
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